Sterango journal

Notes from building websites and software.

What we learn from development, product decisions, technical SEO, and client work.

Calculator and fountain pen resting on architectural blueprints beside a laptop on a dark desk

How Much Does a Website Cost? An Honest Breakdown

Most agencies will not quote you before a sales call. Here is what a website actually costs, what drives the number up, and the ongoing cost nobody puts in the proposal.

Jul 27, 2026

Laptop screen displaying a minimal landing page with one headline and one call-to-action button

Web Development

56 min read

Landing Page Best Practices That Actually Convert Visitors

Most landing pages leak conversions long before the copy matters: too many exits, buried proof, slow load times, and forms that ask for too much too soon.

Jul 27, 2026

Old storefront sign beside a laptop showing a modern website layout

Web Development

55 min read

Small Business Website Mistakes That Cost You Leads

The most common website mistakes we see in small business sites: outdated design, slow load times, vague copy, and how to actually fix each one.

Jul 23, 2026

Start a conversation

Tell us what you need built.

Share what you are building or fixing. We’ll reply with concrete next steps.

Prefer email?

collin@sterango.com

Dallas, Texas · Available worldwide