Shopify, WooCommerce, or Custom
We choose the platform based on your catalog, margins, operations, integrations, and growth plans.
E-Commerce / Service 03
Online storesthat sell.
We build online stores around the moments that affect a purchase: product discovery, useful product information, page speed, trust, and checkout. The storefront, analytics, and integrations work together so your team can see where shoppers leave and improve it. We build from Dallas for brands anywhere.
from $12,000 · see what drives the price
Start a projectNot ready to brief a project? Call (817) 697-8707 and ask what it would take.
What you get
What goes into the build.
Sub-2-Second Product Pages
Image optimization, lazy loading, and edge caching. Faster product pages mean higher conversion and better Google Shopping ranking.
Clear Checkout
One-page and guest checkout, Apple Pay, Google Pay, and address autocomplete reduce unnecessary steps.
Smart Product Discovery
Faceted search, fast filtering, recommendations, and useful add-ons help shoppers find the right product.
SEO + Schema for Every Product
Product schema, Offer schema, review markup, and proper canonicals so your products show up in Google Shopping and rich results.
Built to Scale
From 50 SKUs to 50,000. We architect for growth so you don't have to rebuild when traffic spikes during a launch or Black Friday.
Why Sterango
Built around your requirements.
A Shopify theme can cover the basics. Custom merchandising, subscriptions, unusual product options, or complex fulfillment often require deeper changes to the storefront and its integrations.
We design custom Shopify storefronts and full custom builds around your product, brand, and operating requirements. Analytics show where shoppers hesitate, so future changes have a clear reason.
01Fashion & Apparel
02Beauty & Cosmetics
03Food & Beverage
04Home Goods
05Sporting Goods
06Electronics
07Jewelry
08B2B & Wholesale
09Subscription Boxes
10Digital Products
11DTC Brands
12Marketplaces
How it works
A clear path from first conversation to launch.
Audit & Strategy
If you have an existing store, we audit it for friction. If not, we map out catalog, taxonomy, and conversion flow before designing.
Storefront Design
We design the storefront, product pages, and checkout flow, then review the key paths with you before development starts.
Build & Integrate
Custom theme or full build, payment gateways, shipping rates, inventory sync, and any third-party tools (email, SMS, analytics).
Launch & Optimize
We launch, monitor analytics, run conversion experiments, and keep tuning. SEO and paid ads available as add-ons.
Selected work
Related work we have shipped.
Common questions
Questions we get asked.
How much does an e-commerce website cost?
Our e-commerce builds run $12,000-25,000 as a one-time project, plus $250-500/mo for hosting and maintenance. The catalog size and the shipping, tax, and payment rules drive the number more than the design does. A twenty-product store with flat-rate shipping sits near the bottom; a large catalog with variants, tiered shipping, and an ERP integration sits at the top.
How much should I pay for an e-commerce website?
Below roughly $5,000 you are buying a theme with your products loaded into it, which is a reasonable start if your catalog is small and your shipping is simple. Above that you are paying for catalog structure, real shipping and tax configuration, checkout optimization, and someone maintaining it. We quote after one conversation about your catalog and how you ship.
What is the cheapest way to build an online store?
A hosted platform on a stock theme, done yourself, for a few hundred dollars a year. It genuinely works for a small catalog. The costs show up later as your time, a checkout you cannot change, and platform fees that scale with revenue. Most people who call us have already run that experiment.
Which platform do you build stores on?
We pick based on your catalog and how you actually operate, rather than defaulting to one platform for every client. A twenty-product store and a two-thousand-product store with variants have genuinely different needs.
Can you migrate my existing store without losing search rankings?
Yes, and the redirects are the part that matters. Product and category URLs get mapped one to one so existing rankings and links carry over. Migrations that skip this step are why stores lose traffic after a redesign.
How do you handle shipping, tax, and payment rules?
They get configured as part of the build — real rates, real tax rules, and the payment methods your customers use. This is usually where e-commerce projects overrun, so we scope it up front instead of discovering it late.
Do you handle product photography and listings?
Listings, yes — we can load and structure your catalog. Photography we coordinate rather than shoot. Good product images move conversion more than almost anything else on the page, so it is worth doing properly.
Start a conversation
Put this capability to work.
Tell us what you need built or fixed. We’ll reply with concrete next steps.
Discuss your projectStart a conversation
Tell us what you need built.
Share what you are building or fixing. We’ll reply with concrete next steps.
Prefer to talk?
(817) 697-8707Prefer email?
collin@sterango.comDallas, Texas · Available worldwide
We reply within one business day with concrete next steps. No obligation, no sales sequence, and you will not be charged for the quote.