Industry expertise

Websites for real estate teams

Build authority before the first showing.

We create neighborhood, service, and property pages that help buyers and sellers understand your expertise and start a conversation.

Discuss your project

What the site needs to do

Built around the decision your customer needs to make.

01

Listing experience

Present properties with strong photography, useful filters, clear details, and a natural path to request a tour.

02

Neighborhood expertise

Create genuinely helpful area guides that demonstrate local knowledge beyond what a generic portal can offer.

03

Buyer and seller journeys

Separate the questions, resources, and calls to action for people at different stages of a move.

04

Lead follow-through

Route inquiries into your preferred CRM or inbox with the source and property context your team needs.

Our approach

A durable brand around your market expertise.

One team plans the strategy, content structure, design, development, integrations, and measurement as a connected customer experience.

  • IDX or listing-feed integration where it supports the business model
  • Neighborhood, relocation, buyer, and seller content architecture
  • Property inquiry, valuation, and consultation workflows
  • Fast mobile performance and conversion tracking

Before launch

What we verify in the real workflow.

Real estate integrations change constantly, so the launch standard has to cover stale data, lead context, and what happens when a listing disappears.

01

Listing lifecycle

Test active, pending, sold, missing-photo, and removed-property states rather than validating only ideal listings.

02

Lead context

Confirm inquiries reach the CRM with the property, neighborhood, campaign source, and requested action attached.

03

Original local value

Review neighborhood pages for first-hand guidance and useful distinctions that listing portals do not provide.

What success looks like

A site tied to business outcomes.

01

More relevant buyer and seller inquiries

02

Greater ownership of your audience

03

A brand that is not interchangeable with a portal

Common questions

Real Estate Web Design questions we get asked.

Can listings pull from the MLS automatically?

Usually yes, through an IDX feed. The tradeoff is that feed-driven listing pages rarely rank, because thousands of sites carry identical content. Your original pages — neighborhoods, guides, your own perspective — are what actually earn search traffic.

Should individual agents have their own pages?

If they are building personal reputations, yes. Clients choose an agent more often than a brokerage, and agent pages capture searches for their names. It also creates a natural place to house their reviews and closings.

How do I capture leads without gating everything?

Forcing registration to view listings drives people straight to a portal that does not. Better to earn the contact with something genuinely worth having — a real neighborhood guide, an honest valuation — than to wall off inventory people can see elsewhere.

Start a conversation

Tell us what you need built.

Share what you are building or fixing. We’ll reply with concrete next steps.

Prefer email?

collin@sterango.com

Dallas, Texas · Available worldwide