Industry expertise

Websites for salons and spas

Make the experience feel considered before they arrive.

Clients want to see the work, understand services and pricing, choose the right provider, and book without friction. We bring those decisions into one polished mobile experience.

Discuss your project

What the site needs to do

Built around the decision your customer needs to make.

01

Service selection

Organize treatments, timing, price ranges, preparation, and add-ons so clients choose confidently.

02

Provider matching

Use stylist and practitioner profiles, specialties, portfolios, and availability to support the right booking.

03

Booking continuity

Integrate the scheduling platform cleanly so visitors do not feel dropped into a different brand experience.

04

Policies up front

Make deposits, cancellations, late arrival, age, and preparation policies visible before checkout.

Our approach

Brand atmosphere paired with booking clarity.

One team plans the strategy, content structure, design, development, integrations, and measurement as a connected customer experience.

  • Mobile service menu and provider discovery
  • Booking, waitlist, membership, and gift-card integrations
  • Optimized galleries and social proof
  • Location details, policies, and local search setup

Before launch

What we verify in the real workflow.

The polished brand experience only works if service selection, provider choice, policies, and the external booking system agree.

01

Booking continuity

Test services, staff, locations, add-ons, and availability across the website and scheduling provider.

02

Policy visibility

Confirm deposits, cancellations, preparation, and late-arrival terms appear before the commitment point.

03

Portfolio performance

Review image crops and compression on real phones so galleries stay sharp without delaying the booking action.

What success looks like

A site tied to business outcomes.

01

Fewer abandoned booking journeys

02

Better-informed appointments

03

A brand experience clients remember

Common questions

Salon & Spa Web Design questions we get asked.

Can clients book appointments directly on the site?

Yes, usually by connecting to the booking system you already run. The site should not become a second calendar you have to keep in sync — it should feed the one your front desk already trusts.

Should individual stylists have their own pages?

If clients follow specific people, yes. Stylists build personal followings, and pages capture searches for their names and let their work be shown properly. It also helps when someone joins or leaves.

How do I display a price list that keeps changing?

Structured as real content rather than an image or PDF, so it takes a minute to update and is readable by search engines. Price lists posted as photos are the most common thing we find out of date.

Start a conversation

Tell us what you need built.

Share what you are building or fixing. We’ll reply with concrete next steps.

Prefer email?

collin@sterango.com

Dallas, Texas · Available worldwide